Creating an online store is a critical and fundamental step but without marketing, getting the most out of your ecommerce business is a big challenge. The new economy especially for e-commerce is all about digital marketing in various forms.
Marketing is both art and science. It covers broad activities including merchandizing, content presentation with elegant graphics and product specifications, search engine optimization, email campaigns, and social media engagement.
While ecommerce system development is mostly an initial major phase, marketing is usually an ongoing effort. Graphics and other presentation elements on various channels are key elements of a successful marketing strategy.
Our services include the following:
This includes selection and presentation of product information, selection of appropriate channels, and strategy for pricing etc. Our goal is to present products in a compelling way, increase average order size, and improve conversion rates.
While emails can be overwhelming for many users, consumers expect to get notified of special events and promotions, and so this remains a key component of any marketing plan. Consumers are asked to opt-in for the email communication and a balanced amount of messaging is sent.
Your marketing budget is a limited resource. This can get complicated with increasing number of channels available to sell. As a result, we use careful manipulation and allocation to maximize return on marketing dollars.
Social media is an important component of today's marketing plans. It helps generate branding quality and customer engagement, which in turn help generate sales. With many social mediums available, we identify a strategy to pick the rights ones to focus and get proper returns.
This could be holiday events or special events created for promotions such as Flash sales. These require a coordinated strategy that may include email blasts, website changes, setting up pricing discounts etc. We drive these based on customer promotion events.